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Research papers

Multi media optimizing optimistics

This paper describes the development by Initiative Media of Matrix, a new tool for optimizing multi-media campaigns. Based on a survey held in 12 countries amongst over 24,000 respondents, the main purpose of which was to establish the overlap in the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Nicholas Hiddleston, John H. Faasse
June 13, 2002
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Citation

Hiddleston and Faasse (2002a, June 13). Multi media optimizing optimistics. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/multi-media-optimizing-optimistics


Research papers

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules


Research papers

Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Uwe Czaia
Company: CZAIA Marktforschung GmbH
June 13, 2002
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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/print-monitor-


Research papers

Reaching children online

The ongoing 'Future of the Internet according to kids' study reveals children's opinions on how this medium is changing the way that they communicate. Understanding media consumption patterns, information sourcing, e-commerce influences and...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Jorian Clarke
June 12, 2002
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Citation

Clarke, J. (2002a, June 12). Reaching children online . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/reaching-children-online-


Research papers

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Joan Fitzgerald
Company: Nielsen
June 12, 2002
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Citation

Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/site-centric-measurement-


Research papers

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Hélène Haering
June 12, 2002
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Citation

Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-


Research papers

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Fred O'Connell
Company: Nielsen
June 12, 2002
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Citation

O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning


Research papers

Computing unique user counts from server log files

ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Richard P. Bennett, Steve A. Guenther, Scott J. Hanson, Martha Stone
June 12, 2002
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Citation

Bennett, Guenther, Hanson and Stone (2002a, June 12). Computing unique user counts from server log files . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/computing-unique-user-counts-from-server-log-files-


Research papers

Cross-media measurement

The Dove Nutrium Bar cross-media case study represents a breakthrough. It is the beginning of the answer of where online fits into the marketing mix. In answering this question, it applied a combination of best practice research techniques. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Rex Briggs
June 12, 2002
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Citation

Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-